Nomadic Texan

That is the $64 million dollar question. Why on earth should this little old man “Deserve to Win” this leg of the Marketing Globetrotters trips to South America? First of all it is the only leg I can actually take, as I have a prior obligation with a trip to Japan beginning November 28, 2014 to see my oldest son. Why should a travel and food blogger who basically been at it for around 18 months deserve this trip before what I am guessing will be tons of experienced bloggers, who have been doing this for many years longer than me? The good news is I have made “The Shortlist” and will hopefully continue to make the various cuts in the next two weeks. The decision for the November 3, 2014 through November 16, 2014 leg will be decided on October 25, 2014. #Video is coming!!!

Ladies Looking at Goods at The New Cathedral

Well for 1) I actually started writing at the age of eight, when I helped my father, Carter Hinshaw put out a weekly small town newspaper in Texas and ran a Linotype for him. I edited and proofread columns and was allowed to write a few stories. We usually worked all night long and I would always fall asleep in class the next day. The school finally called and told my Mother, Juanda Hinshaw that I should either get a little sleep or stay home from now on. Obviously I started going to bed at midnight from then on and our paper was distributed a little later the next day, but it was tremendous experience. So in effect, I have been writing for 56 years! And I actually have met and talked with Walter Cronkite, who was a true authentic journalist with the highest integrity! #Video is coming!!!

Indigenous Man

2) One of the qualifications has to do with Marketing and for many years in my former life as a retail executive in convenience stores, I oversaw and directed the entire processes associated with the department. This included contact negotiations with all vendors and suppliers, sales by SKU reviews, annual marketing plans broken down by category, with projected GP%’s, GP$’s and share of overall sales. Not to mention attaining total budgeted sales year after year which at the end, ran into over a billion dollars worth . #Video is coming!!!

Bicycle Mode of Transportation

3) I was identified by “Holidaze“ in the first ever, “The Best New Travel Blogs You Haven’t Heard of Yet” awards, one of eight blogs awarded this award in the first ever nominations. I was literally dumbfounded that after only about nine months I was identified as a blogger on the rise and to watch. This was done on January 31, 2014. #Video is coming!!!

Don Colon and the Nomadic Texan

This was the verbiage written on my behalf: “Mike Hinshaw is one of the most kindhearted travel bloggers I’ve ever met in the course of my travels and it shows in his writing – although if you do something stupid then he’ll be the first one to let you know Whether inspiring others to visit Texas (we’re both from Austin) or sharing the excitement from his most recent trek through southeast Asia, Mike’s posts are always a joy to read. This guy has more energy and life inside of him than other travelers half his age!” #Video is coming!!!

Perfect Pitch from the Harp

Additionally Bully Travel named me as their first ever Travel Blogger of the week. I was blown away again and this happened right at a year of actual blogging, on April 14, 2014.

Finally in August 16, 2014 I was identified as #76 on the list of Top Travel Tweeters of 2014, as identified by TrueNomads Here was the tweet that caught me again completely off guard “Top 90 Travel Tweeters of 2014: Wanderlust in 140 Characters or Less http://truenomads.com/2014/08/top-travel-tweeters-2014/ … via @truenomads“. I was very honored and have significantly grown my followers on Twitter since this award and am nearing that magic 10,000 number. Fairly decent, given I have only been doing this for around 18 months and have never “Bought” any followers. I detest this avenue of growing your numbers. #Video is coming!!!

Nomadic Texan Grinding the Cacao Beans

4) I have good numbers on other social media platforms and am amazed at how quickly some of these numbers have climbed and the fact that a few are responsible for additional followers and helping grow my audience. As an example I just looked at my Pinterest platform recently and found that I have 2,464 followers and represents about 1.5% of my referrals. On Google+ I have 3,141 followers and it accounts for 8% of my referrals. On Linkedin I have 6,146 followers and it represents about 2% of my referrals. I think we sometimes concentrate strictly on Twitter and Facebook and do not comprehend the value the additional social media platforms. These three additional platforms represent approximately 11.5 % of my referrals for my blog! Please feel free to connect on any platforms identified! Thanks. #Video is coming!!!

Interior Cacao Beans with Fruit

5) Despite my best efforts to read and make sense of things like this https://victoriousseo.com/blog/referring-domains/ post on the Victorious blog, I have absolutely no knowledge of SEO and how to use it to my advantage. I really could use a couple of weeks with Mike King and maybe even some one on one time to really get my numbers growing! How much more fortunate could a blogger get? #Video is coming!!!

A Meal Made for an Incan King, Cuy! With Chef Patricio from Restaurante Corvel, in Paute Ecuador

Mike King is a Digital Marketing genius and a very good rapper!

Yngrid Arnold is the CMO of Viventura of Berlin and co-founder of Trip.me

Before I came to Toronto for the TBEX conference, I wrote on my social media platforms that everyone should look for me with my hat, my white beard and my Hawaiian shirts. I figured that there would not be too many old geezers that had this “look”. Little did I know that my Panama hat would become an institution in my life. This was my first experience mingling with the elite of the Travel Blogger world and I wanted to try and meet as many of my new “online friends” as possible. I encouraged all to introduce themselves, as I wanted photo ops and truly like meeting new people face to face.

Nomadic Texan & Miret Padovani (FlanerieFeminine.com) from Zurich. A Lady Blogger with Fabulous Talents

I really had no idea what to expect at TBEX or what the experience would teach me. I did know that I wanted to gain as much knowledge about traffic, SEO and building my brand as possible. Looking through the options on the first day I selected all the business topics from the various categories (HHMM maybe my background had something to do with this-Ha!). Of course I waited too long to get to the opening session and was frantically trying to locate the room, when I discovered and icon in the business, Johnny Jet was also a little lost. We teamed our brilliant minds together and eventually found our destination (after I mislead him–not a good start to my first meet up with Mr. Jet)!

Trey Ratcliff Was Phenomenal

The opening keynote by Trey Ratcliff blew me away. This young man of StuckInCustoms is a phenomenal photographer and has vision issues in one eye. When you look at his photography you will be amazed. He was wearing his new Google glasses and told us all the finer qualities and attribute of the glasses. I was in awe! As I was  leaving the opening session a young man approached me and said “Hi Mike”. I was a little lost, thinking about my first breakout and did not recognize him at first. Turned out to be Will Castillo a friend and blogger I am trying to help out. You can follow him at IWillTravel and he is a very interesting young man, who loves South America almost as much as I do! Between the opening session and my first breakout no less than five bloggers came up and said hello. One even had me wait to meet her Mother! All because they saw “The Hat” from across the room.

A Slide Stating the Blogger’s Value to Direct Marketing Organizations

I headed out of the session to my first breakout “Brands, Blogger & Dollars” given by Ted Murphy. I wrote two pages of notes (I am still trying to decipher a few words–my writing is atrocious) and discovered I should have brought a tablet or I-Phone and recorded the breakouts. I couldn’t write as fast as they talked! In essence Ted’s most important factors in dealing with brands or sponsors are the following; 1) Quality of Content, 2) Relevance to Industry, 3) Personality, 4) Engagement and 5) Traffic. Ted also focused extremely deeply on the FTC guidelines and what is acceptable and what isn’t. He stated we all need to read the guidelines for sponsorship. Who knew? I was extremely excited at the information learned and stepped out to head toward my second breakout. This time it was six or seven bloggers that came up and introduced themselves and I got a few photo ops. They saw “The Hat” from across the room again. See the pattern starting to develop?

William Bakker from Think! Social Media-Brilliant Man

My second breakout was with William Bakker of “Think! Social Media” and his topic was Lesson Learned: “Working with Bloggers & Destinations”. This young man energized everyone in the room, even though his dutch accent was pervasive, we could interpret his talk. He gave a myriad of facts and again I couldn’t keep up and write fast enough. Did you know the #1 social media platform for determining travel is Facebook. People trust their friends feedback more than any other source.

DMO Take-Aways For Blogger Trips

William stated that bloggers are “Content Creators” or Story Tellers and we must be authentic, and honest, if we desire credibility in the profession. He gave us Think’s blogger requirements on their selection process for press trips: 1) The blogger has to value the destination of Think’s trip, 2) What is your reach-Size of Audience, 3) What are your audience demographics, 4) What is your influence in a niche (Twitter & Facebook Activity), 5) Do you have a connection to other Influencers 6) What is your Quality & Style, 7) What is your speed of communication, 8) What is your level of technology & tools use, 9) Do you have a Personality.  I could have listened to him all day, but had to grab a bite to eat.

Will Castillo, of “I Will Travel” (Your Eyes are Supposed to be Open Will)!

Will had offered to buy my lunch and I am not one to turn food down! I told him at lunch that he needed to find an item like “The Hat” and establish his brand. We talked about various travel topics and it was time to get back.  After lunch I had pre-selected my friend Stephen Oddo of Walks of Italy breakout and thought I would give him a hard time. His title was “Where’s my ROI? Campaign & Strategies in Digital Marketing”. Stephen stated “Marketing is the practice of creating a name, symbol or design that identifies and differentiates a product from another product”. Prior to the start of the third breakout, one of my closet online friends Jill of Road Warrior, came running up to where I sat and gave me a hug. She saw “The Hat” from the back of the room. So my design or symbol became “The Hat” without any conscience effort on my part. It just transpired!

Stephen Oddo from Walks of Italy

Stephen stated you do this with 1) Personality, 2) Set standards and follow them, 3) Be Consistent, 4) Develop a Positive Reputation. He also said that blogs are the third most influential digital resource for purchasing travel. He stated 50% of travelers changed their minds based on what they read on trusted blogs. Wow! Had no idea “The Hat” had this much responsibility!

Janice Waugh, publisher of Solo Traveler (http://solotravelerblog.com), the blog for those who travel alone and author of The Solo Traveler’s Handbook (http://thetravelershandbooks.com), navigating Speed Dating

Time was flying by and my first experience in Speed Dating was staring me in the face. Was I ready. Had I gathered the correct statistics. How hard could it really be? I soon discovered. We had 10 minutes for each date and it became a whirlwind of activity and discussion and just as you got to know the vendor it was time to change and move on. This was one of the two hardest hours I have ever worked in my life. Not physically, but trying to give my presentation and communicate my niche and brand was extremely difficult in under 10 minutes. I was worn out and the night hadn’t even begun, for “The Hat”!